A Life-Long Mystery Solved: Decoding Music Industry Fees

by Jeff Lowy, President, Encore Creative Like so many millions of other “wannabes,” I started writing music when I was six or seven years old.  None of it was any good, but I was lucky and determined enough to get a recording contract when I was 19 and sold a couple of songs that were recorded on a major label, published, and distributed.  Dutifully, I joined BMI, in the hopes of having a hit on my hands and bazillions of dollars streaming into my bank account for years to come. Naturally, that never happened (it happens to one in more...

On April 25, 2014

By

The Two Most Dangerous Phrases in the English Language

“If It Ain’t Broke, Don’t Fix It” OR “We’ve Always Done it This Way” by Jeff Lowy, President Believe it or not, these are two of the most dangerous phrases anyone (especially a GM or Manager) in any organization can ever use. We all know the myriad of reasons why these phrases should never be used, how maddening they can be, and yet, we hear them all the time. The only one that’s better is “Its company policy.” Just what a customer wants to hear when they’re already angry over something that would likely take a second to fix. Now,...

On April 1, 2014

By

In Loving Memory: Kevin Crowder

Last week we lost a member of the Encore Creative Family. Kevin Crowder was our Print Shop Manager & Fabricator, and was a loyal team member for over seven years. He will be remembered for his incredibly funny spirit and kind heart. Thank you Kevin for all that you did to make our company a success. We'll miss you Kevo, rest easy brother.

On March 25, 2014

By

The most important question to ask any event planner. Ever.

By Jeff Lowy, President I recently read an article in BizBash about the 16 things to ask your event designer, and in typical BizBash fashion, their suggestions were spot-on and possibly a more intense than things I might think to ask an event design team. There are two major “types” of clients: social and corporate. Surprisingly, many of them have the same needs and would likely need to ask the same types of questions: budget questions, service questions, and an array of questions to determine what each party should expect of the other. This list has continued to grow over...

On March 13, 2014

By

The Oscars: Expectations Vs. Reality

By Jeff Lowy, President Encore Creative I really can’t say with any degree of confidence (or humility) that I’m qualified to “judge” the quality of a nationally televised, enormous, bazillion dollar budget, watched by billions of people, awards ceremony, but since everyone has an opinion (and some of mine are pretty strong) I’ll weigh in on the Oscars as probably millions of bloggers across the universe have already done. Actually, I’m going to weigh in on the Oscars (and every other live television “event”) with the unique perspective of the meeting planner; mostly as it relates to our mutual expectations....

On March 5, 2014

By

Easy or Better? The Evolution Of Event Planning

By Jeff Lowy, President Encore Creative We live in a new world (as it pertains to events of all types) at least when you’re looking at it from my perspective: that of an “in-denial,” yet hopelessly middle-aged businessperson whose company was founded before the advent of fax machines and desktop computers, let alone social media, tablets, and terms like “engagement,” or “experiential marketing.”  Seriously, I started my company with a pegboard accounting system (you youngsters will have to Google that one), two IBM Selectric typewriters, and a couple of phones with red “hold” buttons.  Thank God I’m not old enough...

On February 25, 2014

By

What’s the Cost of Creativity?

By Jeff Lowy, President Encore Creative According to LinkedIn, two of the most overused words in resumes and in company names in the corporate world are “creativity” and innovative.  Synergy and passion are close seconds.  Yet, as I plead guilty to my company overusing both of these words, and actually include them in our name, along with hundreds of likely competitors, I wonder how much value, if any is placed on the creative process by meeting and event planners? As we all continue to strive for that next event, whether it be an “experiential” (another choice buzzword) branding event, synergistic...

On February 18, 2014

By

Glitz, Glam and Gold at This Year’s Jammy Awards

We had the pleasure of designing the Jammy Awards in partnership with Circa Arizona for McGraw-Hill held this week in Phoenix. From gilded gold bar fronts to touches of 24 karats throughout the room, glitzy drape and a dramatic fabric swag red carpet entry, it was all about sparkle and glitz.  

On January 8, 2014

By

Rendez-Zoo: An Enchanted Evening

Encore has had the honor of working with the Phoenix Zoo on several occasions and this year’s Rendez-Zoo was an extra special evening for a very worthy cause. We designed furniture groupings, and multiple lighting treatments that created a very festive atmosphere.

On November 11, 2013

By

Red and White and Glow All Over

This fun social event has the makings of a truly delightful evening. Enhanced by our creative decor and design! We used our red glow tables and props on everything to light the space, red satin runners, a spandex entry tunnel, furniture groupings with red and black satin throw pillows, red glow through white table linens and a monogrammed glow column for added drama!  

On October 14, 2013

By

Welcome to the Team Liz Rosetty, Graphic Designer

As we expand our portfolio of creative services we have also expanded our team! We are pleased to welcome Elizabeth (Liz) Rosetty to the Encore Family! Here’s a little more about our new graphic designer! Name: Elizabeth (Liz) Rosetty Position: Graphic Designer Brief background: I grew up in Hershey, Pennsylvania (where all the chocolate comes from) and attended school at Marymount Manhattan College in NYC where I double majored in Graphic Design and Dance and minored in psychology. Since graduation I’ve had the opportunity to work at two non-profit dance organizations, for National Geographic photographer Steve McCurry, and most recently a Philadelphia based...

On September 30, 2013

By

Creative Staging Ideas from Encore Creative

Stages don’t have to be rectangles placed up against the front wall of a ballroom at your next corporate event. Look at these interesting ways to show off a stage and truly make it the focal point of the room. Consider cool shapes like round or oval stages. Adding a custom painted astroturf a stage can transform into a playing field for a sports-themed event. Another creative way to introduce a stage to your event is to cluster a series of round pods to create four-pod place for a quartet of entertainers. Another unique idea is to elevate your DJ on...

On September 18, 2013

By

Welcome to the Team, Nick Heller, Designer

We are pleased to welcome Nick Heller to our design team! Here’s a bit more info to help you get to know Nick! Name: Nick Heller Position: Designer Background: Designer and production background. Degree from the Conservatory of Recording Arts & Sciences [Audio Engineer & Sound Recording] (2005) and Arizona State University [Bachelor's of Interdisciplinary Studies: Small Business & Technical Communication] (2012). Worked previously for the Arizona Cardinals in the Scoreboard Production Department. Traveled as the Road Manager & Technical Coordinator for singer/songwriter Matt Maher. Owned & operated Missing Link Design Services since 2008. Favorite part of my job: Being able to work with...

On September 14, 2013

By

Team Building: Camaraderie and Competition

There’s just something awesome that happens to a team when you combine tricycles and can stacking! Looking for some unique ways to motivate your team and build more camaraderie with a healthy dose of competition? We can do it! Contact us today for more ideas that inspire like these!

On August 30, 2013

By

Avengers: A Super Event Theme

At a recent event we brought the Avengers, and a suitable method of transport to Sheraton Wild Horse Pass. They greeted guests, performed a custom piece in the general session and entertained guests at the receptions.  Superheros with Superpowers for a Super client! We can bring super heroes to your next event! Contact us at 480-736-2800!

On August 1, 2013

By

Welcome to Our Team Jeff Gonzales, Director of Audio/Visual Services

We’re pleased to welcome Jeff “Gonz” Gonzales to our team! Gonz has many years of experience in A/V and he brings his talents to our ever-expanding line of A/V services! Here’s a little more information about Gonz to help you get to know him! Name: Jeff  ”Gonz” Gonzales  Position: Director – Audio/Visual Services Background: Multimedia and Event Production professional with over a decade of experience in Corporate Event Production and Consulting. Expertise in corporate meeting, conference and event management, including audio/visual production, design, staging, presentation support, and event logistics. From Southern California. Past companies include Gear Connection, Killingsworth Presentations, IDG Partners and BTB...

On July 15, 2013

By

Meet Our Team: IT Manager, Joseph Krasnov

Welcome to the team Joe Krasnov! Joe is our new IT manager and has been rocking our world here at Encore Creative with his extensive knowledge and expertise! He’s just what the IT Doc ordered. Here’s a brief survey to help you to get to know Joe! Name: Joseph Krasnov Position: IT Manager Brief background:  I attended Pace University and spent the last few years self-employed. My areas of expertises include Networking, iPhone, Android, Blackberry–basically any kind of computer or cell phone. Favorite part of your job: Being able to help people do their job better. Why are you excited to be on...

On July 1, 2013

By

Room Transformation: From Empty Ballroom to Hip Sports Bar

Here at Encore Creative we specialize in taking a blank canvas (ballroom, lawn, backyard, swimming pool etc) and transforming it into something truly magical. For example, we started with this open ballroom, and transformed it into an ultra hip sports bar! Got a canvas you want us to transform? Contact us today at 480-735-2800 and we’ll bring your vision to life.

On May 18, 2013

By